Wednesday, May 2, 2012

Publish Your Own Music-- Keep all the Royalties

As a music publisher, it is important to think of the ways to promote a brand.  In the music/entertainment industry, getting your voice heard is a good way to not only be recognized but to stand out from the crowd.  Nowadays, artists may choose to promote their own music from either selling cd's from the trunks of their cars, walking around the city passing out free singles of their music, or even now inviting friends to an album release party via a Facebook event.  A popular way to get music heard without doing all the "legwork" is to submit your music to a music and/or video distribution company.  The best companies are those that can even distribute your music internationally; an example is Tunecore.

Tunecore enables artists to establish their music on music retailers such as iTunes, Rhapsody, and Amazonmp3.  Artists can keep all rights and ownership, they will still obtain 100% of any royalties recouped and also will have their own artist page of further info pertaining to the band's history.  It's exciting to know that Tunecore opens up the window to allow artists to be connected to the world without even stepping foot onto foreign soil.

Another company you may consider would be SongCast, which also allows artists and/or performers to sell their music via many online retailers.  These retailers include Spotify, emusic, and the new GooglePlay.  Each company has a simple signup process: uploading of media, choosing of the retailers you want to sell your music, and the collection of any royalties earned from music sales.  In all of these, you are able to track sells, and even some have the option to see demographically WHERE your music is selling.  It's quite impressive how efficient distribution can be.

Publishing records, magazines, album reviews are some examples of publishing.  In order to bring your band or company to a well-trusted name, the name has to get out there.  I believe a great majority of the time, using distribution companies to assist in promoting your brand will always help.  There will always be a connection ready to be made.  Capacity Productions is a great promotion company that focuses on promoting virally.  I have purchased a package from them and know first-hand that they deliver.  What they do is sell a promotion package and guarantee views, comments, subscriptions, etc by promoting your organization/band on every social network they have.  They even guarantee thousands of views all within a span of a day! Even millions.  Their prices are quite low but they are all REAL views and not computer generated.  Thus the fan base grows, and so do your opportunity for new/future royalties.

Take a look into these companies...I'm sure they can assist any venture in the entertainment industry that you plan on assuming!




1 comment:

  1. Great article! Thanks for the info, its def some good news to use. There are so many methods to distribute and market. Viral seems to be the best way in this technology world we live in. I took a look into Tunecore.com they have reasonable prices and they seem very user friendly.

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