The Motion
Picture Association of America, Inc., MPAA, was created by a group of movie
producers and distributors in 1922 with the intent to create a more positive
appearance for the film industry. By the
late 1960s, Jack Valenti became President of the MPAA. The Association created The Production Code,
or Hays Code, to invoke self-censorship.
According to mpaa.org, it mandated that all films be reviewed for
material deemed as “offensive” prior to their release. When Valenti had become President, adjustments
were made to this Code because he “founded the voluntary film rating system
giving creative and artistic freedoms to filmmakers while fulfilling its core
purpose of informing parents about the content of films so they can determine
what movies are appropriate for their kids.” (mpaa.org, History).
A major program in place is the
protection of creative works. MPAA has
established Public Awareness Campaigns to prevent and decrease movie
theft. “Often these efforts are focused
on the creation of local, targeted initiatives that combine legislation, the
dedication of law enforcement and a consumer awareness campaign to curtail film
theft and raise awareness about the problem in cities, states, and countries
around the world.” (mpaa.org, Public
Service Announcements). The website
brings to light to Rogue websites which traffic stolen information or products
over the Internet. This is very important to the music industry because part of
the film’s project is to develop a soundtrack.
So, just as movies are stolen from the Internet, the music is as well,
each time a movie is illegally downloaded.
That is another opportunity for the artist, in addition to the actors,
producers, and directors, to not receive residual income for their work. We realize the much is affected by stolen
property: jobs, compensation and safety (i.e. malware).
Other programs in place raise
awareness is Camcorder Laws, Copyright Infringement, the different types of
Content Theft, and education, and also a link to view tv shows and movies
legally. Apparently in forty-one states,
cam-cording a federal felony. I do
believe, these programs are very positive not only for the film industry but
the music industry as well. As a direct
correlation with my industry, the initiatives from the coalitions and
preventative measures seem to enhance the awareness of illegal activity, thus
limiting the opportunities of theft. I
will continue to follow up on the programs the MPAA have in place. I found it very interesting with the
magnitude of steps being taken. (mpaa.org;
Camcorder Laws, Rogue websites).
Reference:
Motion Picture Association of
America. (2011). Mpaa.org. Retrieved
June 3, 2012, from http://www.mpaa.org/contentprotection/public-service-announcements
© 2011
Motion Picture Association of America, Inc. All rights reserved.
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