The first podcast was regarding the most recent changes in Trademarks and Copyrights laws within the Brazilian market. From this podcast, I've gained a lot of information concerning Intellectual Property. Two interviewees were husband and wife, Walter and Christina Palmer. The upcoming developments first mentioned were PTO restructuring. They are now focusing on eliminating what is not patentable from the beginning. This will reduce the regular 8-9 years down to a projected 4 years time. It was also mentioned that it will create new jobs and positions for the overall unemployed Brazilian market. The greater majority of open positions would be allocated to the Patents, and then shortly followed by the Trademark departments. The next upcoming developments were mentioned concerning the Olympic Act. As some of you may know, Brazil has won the bid for the upcoming Olympic games that takes place in 2016. The Olympic Act prohibits the use of certain phrases, use of the name or brands affiliated with Brazil. This was in effort to prevent Ambush Marketing. Ambush marketing is when many businesses may try to capitalize on the fact that The Olympics in Brazil is going to be such a global commodity. Everyone will want anything to do with possibly being found as a result of the Olympics 2016. Not to mention, the cost of gaining an advertisement spot during the 2016 Olympics will be astronomically high. This podcast also revealed the new modifications Brazil is trying to incorporate in regards to copyright law. The New Fair Use "permit us of copy written material for education" and also permits photocopying if used for educational purposes. This does spark controversy and has not been accepted by a majority of parties. It has not yet been passed. All in all, I really enjoyed this post. Lady Monarch Productions, Inc. is going to eventually go global. http://www.lexisnexis.com/community/downloadandsupportcenter/media/p/51.aspx.
In another podcast, I actually learned about the many things that are patentable. This particular podcast reflects finding new cuts of meat, as Tony Mata has done. Other things that ironically are patented is cutting a hotdog and frying it. The thing to remember is that the patent cannot be obvious, but this podcast revealed many odd patents, including the chicken wing patents. There are 8 million patents since 1998, according to NPR.org. Everyday people become more and more original and creative. This is also an interesting concept. I've learned that my brand should be so original that no one can replicate it.
Episode 399: Can You Patent A steak? August 31, 2012. Npr.org. Retrieved on October 7, 2012 from
http://www.npr.org/blogs/money/2012/08/31/160391850/episode-399-can-you-patent-a-steak.
In this last podcast, Matt Krieger is interviewed to discuss the recent changes to Patent Law and what is affected. President Obama passed the AIA into law last September. AIA, the America Invents Act, has now began launching some instrumental..Inner party re-examination is now appearing to be more efficient. The new patent law provides that inner party reviews are constructed in front of Patent Law judges as opposed to Patent Law examiners. The judges are more apt to challenge the patents and make sure that the creation is purely and objectively created. It was very informative. Make sure to gather further information from the podcast.
Key Changes to Patent Law. September 19, 2012. LegalTalkNetwork: Lawyer 2 Lawyer. Retrieved on October 7, 2012 from http://legaltalknetwork.com/podcasts/lawyer-2-lawyer/.
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