LMP Self-Publishing: Things to Consider (PART TWO)

          Self-publishing can be a daunting task, especially if you are not well-prepared.  I will continue in this post to elaborate on what I feel should be considered in the process of self-promotion.  Make sure the sound/audio quality of the recording is industry-standard or close!  Again, you want to be taken seriously.  If you can obtain the sound from recording in GarageBand or by investing in a studio that uses Cubase or ProTools, then just get the job done. 

          Research venues for where you would like your music to be played at the local scene.  Do your research, because some venues may look like a cool place to do a show or album-release party, but be totally catered to a genre that doesn’t resemble your sound/music in any way.  You want to attempt to choose venues where music that is similar to what you produce.  Don’t get me wrong, you want to capture a wide audience, but chances are that more people would be willing to buy your album at the end of the night if they already listen to your style of music.  This is very important when you are promoting yourself.  There is never an endless supply of funds, especially when we are fronting the bill.

          What other items will you make available for sale?  Have other ways to bring in money at your shows or on your website.  Some ideas are merchandise (i.e. tour shirts, stickers, key chains), the actual EP/album, or even download cards where the fans can purchase the album online by utilizing their individual code to redeem their music.  Music Duplication companies (i.e. Oasis and Discmakers), ooshirts, zazzle, Empire Promos, Discount Mug$ and Pinnacle Promotions are some companies that can assist with merchandise.

          This next concept may take some time, but I recommend thoroughly establishing your list of contacts through which you can promote your music.  I am still, every day compiling my list.  They will include videographers, photographers, musicians, producers, artists, radio djs (including online radio), and in my case also TV & Film Music Directors.  There is also another way to gather a list of industry contacts that requires a fee.  I, however, haven’t utilized that because I want the most up to date information.  So, by researching and confirming, you will have the most accurate information.  I had a list years ago that was supposed to be updated, and the phone/address of the Industry Executive was not valid.  You have to realize that these publications do expire as insiders may change their information even before the publication is mass produced.  In due time, I hope to make the proper connects through other people as their direct contact.  Everyone knows someone who knows someone.  So, just keep in mind you always want to be in the know, and self-publishing is not about being shy.  Introduce yourself! You never know who you may meet.